As industries accelerate toward electrification, automation, and energy-efficient technologies, the demand for components that deliver superior performance with minimal noise and vibration has never been greater. Addressing this critical market need, NBC Bearings, the flagship brand of National Engineering Industries Ltd. (NEI), part of the CKA Birla Group, has introduced its new Low Noise, Low Vibration Electric Motor Quality (EMQ) Bearings at Mogen Expo 2026 in Bangalore. Designed for electric motors, electric vehicles (EVs), home appliances, and precision industrial equipment, the new EMQ bearing range represents a significant leap in bearing technology, helping manufacturers achieve quieter operation, improved efficiency, and enhanced reliability.
The official launch of the EMQ bearing range was marked by the presence of Dr. G. M. Ramachandran, Chief Executive Officer, LEDL, and Mr. Sachin Singh Kushwaha, Vice President – Quality, Ather, highlighting the growing importance of advanced bearing solutions in India’s rapidly evolving mobility and manufacturing ecosystem.
Engineered specifically for noise-sensitive applications, NBC Bearings’ EMQ range combines optimized internal geometry, precision-finished raceways, and advanced low-noise lubrication technology. These innovations significantly reduce vibration and sound levels during operation while ensuring smoother rotation, greater stability, and extended service life. Under standard testing conditions, the bearings demonstrated a substantial reduction in noise and vibration, contributing to improved motor efficiency, higher equipment reliability, and superior operating comfort.
As electric motors continue to power a new generation of electric vehicles, smart appliances, industrial automation systems, and precision machinery, manufacturers face increasing pressure to meet stringent Noise, Vibration, and Harshness (NVH) standards. Conventional bearings often struggle to maintain low vibration levels at higher operating speeds, leading to increased wear, reduced performance, and higher maintenance costs. NBC Bearings’ latest EMQ technology addresses these challenges by minimizing vibration at the source, enabling quieter and more efficient machine operation.
Speaking at the launch, Rajesh Premchandran, Chief Sales and Marketing Officer, NBC Bearings, emphasized that the company developed the EMQ range to solve one of the industry’s most persistent engineering challenges achieving higher speeds and greater efficiency without compromising acoustic performance.
He noted that the combination of superior surface finishes, optimized internal geometry, and advanced lubrication technology enables the bearings to meet increasingly demanding NVH requirements while delivering exceptional durability and consistent performance. The result is a bearing solution that enhances overall product quality and improves the end-user experience across multiple industries.
With electrification and automation reshaping global manufacturing, innovations such as NBC Bearings’ EMQ range are becoming essential building blocks for next-generation engineering. By delivering quieter, smoother, and longer-lasting performance, the new bearing series reinforces NBC Bearings’ commitment to driving technological advancement while supporting manufacturers in developing more efficient, reliable, and sustainable products for the future.
For more info :
www.nbcbearings.com
